Edinburgh, Scotland: Google is “absolutely committed” to its fledgling television business and expects many more partners to join it soon, Executive Chairman Eric Schmidt said on Saturday.

Google TV, which allows viewers to mix Web and television content on TV screens via a browser, has received lukewarm reviews and been blocked by the major U.S. networks since its launch in the United States in October.

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Schmidt told the Edinburgh television festival its lack of success so far was partly because it was a feature designed into televisions, devices which consumers tend to replace only about once every five years.

“We’re absolutely committed to staying, to improving Google TV,” he said, adding that new companies would be joining existing partners Sony and Logitech for the next version. Logitech makes computer mice, speakers, webcams and keyboards.

“I believe that they’re both going to be on board and I believe there are many more coming. Wait shortly for an announcement,” he said.

Google has long harbored ambitions to extend its $28 billion online advertising business to the television arena, where the lion’s share of global ad budgets is spent.

It owns YouTube, the world’s most popular online video site, but has not announced any profits from that business since buying it in 2006.

Schmidt said in a keynote speech on Friday that he expected Google TV to launch in Europe early next year.

On Saturday, he said Google had not yet resolved its differences with U.S. networks ABC, NBC and CBS, and hoped the company would not encounter similar problems for its British launch.

“We certainly have talked to them about reversing their position and we certainly hope that won’t happen here,” he said, adding that Google was in talks with UK broadcasters.