Exam Number: 1Z0-349
Exam Title: Oracle Eloqua Marketing Cloud Service 2017 Implementation Essentials

Associated Certification Paths Oracle Eloqua Marketing Cloud Service 2017 Certified Implementation Specialist
Duration: 120
Number of Questions: 70
Passing Score: 70%
Validated Against: Exam has been validated against Oracle Eloqua Marketing Cloud Service R11.
Format: Multple Choice

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Oracle Marketing Cloud Learning Subscription (Individuals & Companies | Partners)

Additional Preparation and Information
A combination of Oracle training and hands-on experience (attained via labs and/or field experience) provides the best preparation for passing the exam.

Our certification exams are revised regularly to align with training and product release updates. Information about exam revisions and new topics are found on this page under ‘Validated Statement’ and within the exam topics below. Certifications reflect validated skills for year and product release version date of achievement. If you are preparing for this exam, we recommend you check these topics periodically to ensure your exam prep covers any new topics that may be added based on regular exam revision.

Initial Configuration
Implement and configure a Branding and Deliverability package
Configure default email settings, the master exclude list, microsite, company default settings, and default confirmation pages
Configure an IP Warming campaign

CRM Integration
Describe the relationship between internal events, external calls, and auto synchs
Configure a bi-synchronous integration with CRM, including web links
Integrate CRM custom objects with Eloqua and leverage the data for segmentation, personalization, and scoring
Define methods of integrating multiple CRMs

Automation: Lead Scoring and Data Tools
Configure a Lead Scoring model
Update CRM with Lead Scores
Troubleshoot a Lead Scoring model

Integrating with Third Party Systems
Configure Data Imports and Data Exports to meet customer requirements
Configure AppCloud Applications in Eloqua

Eloqua Product Enhancements
Configure the campaign and opportunity settings and the bi-synchronous CRM integration for Closed-Loop Reporting
Describe the features and functions of Eloqua Profiler and Eloqua Engage
Provision Eloqua Profiler and Eloqua Engage users and configure these sales tools in an integrated CRM system
Configure Event Manager for a multi-session event, merge session details into emails, and generate automated reminders and post event communications
Configure Identity Provider Authentication for Single Sign On
Configure a Campaign Approval workflow

System Administration
Configure contact-level security by creating and assigning labels in a custom program
Customize asset permissions to control visibility and access
Create custom security groups

Advanced Editing and Form Management
Build dynamic processing workflows to create a targeted experience for the end user
Trigger form notifications based on defined criteria
Use JavaScript to capture and track a lead source

Custom Objects
Create and manage Custom Objects
Reference Custom Object data for personalization
Push data to CRM using Custom Object Record Services, External Call, and Program Builder

Web Profiling
Set up tracking of query-string based websites
Describe Eloqua tracking mechanisms
Configure page tagging
Configure query strings and query string sets
Configure the population form component to track referring source

Subscription Management
Identify when a custom subscription option is needed
Configure subscription management using one of Eloqua’s three standard options
Configure a standard Subscription Management form and landing page

QUESTION 1
Your customer wants to increase the amount of data obtained from gated content. How can this be achieved?

A. Use Progressive Profiling to increase data collection from web forms.
B. Use Advanced segmentation to better target the audience.
C. Use Dynamic Content to capture additional audience data.
D. Use Form Validation to improve the quality of incoming data.

Answer: C

QUESTION 2
How should you configure an external call to work with Custom Object records?

A. Create an external call and set the datatype to Data Card.
B. Create an external call and set the datatype to Custom Record.
C. Create an external call and set the datatype to Contact, then ensure that linked data objects is selected.
D. Create an external call and set the datatype to User.

Answer: B

Explanation: References:

QUESTION 3

Your customer wants to track display ads that are driving the most traffic to a form. You configure JavaScript to capture the lead source from query strings; however, during testing, no information is being passed along.
What is the reason for this?

A. Eloqua query strings can only be used to track email-based lead sources.
B. You must update the Query String names to reflect Eloqua default names.
C. You must change the default form field HTML name to Campaign_ID.
D. The browser used for testing have JavaScript disabled.

Answer: D

QUESTION 4
How should you verify that SPF has been implemented correctly?

A. Orchestration > Tools > Campaign Settings
B. Assets > Email Defaults > SPF pass status
C. Send an email from the Eloqua system, then check the Email header for SPF= pass.
D. Send a Campaign and check the Email Bounceback reports afterwards.

Answer: C

QUESTION 5
To set up a new SFTP connection in Eloqua, you need to _____.

A. Create a new data Import via the Data Import and Export settings, then configure the Server URL making sure you install the relevant SSL certificate.
B. Create a new data Import via the Data Import and Export settings, then configure the Document Root, Username, and Password
C. Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Server Port. The user will be prompted for password on each upload.
D. Create a new data Import via the Data Import and Export settings, then configure the Server URL, Username, and Password.

Answer: A

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