Becoming a Salesforce Marketing Cloud Administrator can be a rewarding career choice for those interested in the intersection of technology and marketing. With the rise of digital marketing and customer relationship management (CRM), the need for professionals with the skills to manage complex marketing campaigns and analyze data is greater than ever.
As a Salesforce Marketing Cloud Administrator, your primary responsibility will be to oversee the use and management of Salesforce’s Marketing Cloud platform. This includes creating and managing email campaigns, building customer journeys, analyzing data and reporting on campaign success, and ensuring compliance with privacy laws and regulations.
To become a Salesforce Marketing Cloud Administrator, you’ll need to have a strong foundation in marketing principles, as well as technical expertise in the Salesforce platform. You’ll also need to be familiar with HTML and CSS for email design and have experience with data analysis tools such as Excel or Tableau.
Salesforce offers a variety of certifications for those interested in becoming a Marketing Cloud Administrator, including the Marketing Cloud Administrator Certification. This certification validates your knowledge of the platform and demonstrates to potential employers that you have the skills needed to manage and optimize marketing campaigns.
In addition to certification, ongoing education and training is essential to stay up to date with the latest developments in the field. Salesforce offers a range of training courses and resources, including online training modules, webinars, and a community forum where you can connect with other Marketing Cloud professionals and share best practices.
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Overall, becoming a Salesforce Marketing Cloud Administrator can be a fulfilling and lucrative career path for those with a passion for marketing and technology. With the right training and certification, you can become a valuable asset to any organization looking to improve their marketing strategies and customer relationships.
The Salesforce Marketing Cloud Administrator certification exam is designed for individuals who possess a fundamental knowledge and understanding of the Salesforce Marketing Cloud platform. The exam tests the candidate’s ability to configure and manage Marketing Cloud tools, including email, mobile, social media, and web marketing.
The exam consists of 60 multiple-choice questions and must be completed in 90 minutes. The passing score for the exam is 65%, and it is proctored online.
The exam covers various topics, including but not limited to, Marketing Cloud configuration, data management, automation, journey building, email marketing, mobile and social marketing, and reporting.
Salesforce recommends that candidates have at least six months to one year of experience working with the Salesforce Marketing Cloud platform before attempting the exam.
To prepare for the exam, Salesforce recommends that candidates complete the Marketing Cloud Administrator certification trail on Trailhead. Trailhead provides a variety of resources, including interactive tutorials, hands-on exercises, and quizzes to help candidates prepare for the exam. Additionally, Salesforce offers various courses,
The Salesforce Marketing Cloud Administrator certification, also known as the Marketing-Cloud-Administrator exam, validates the knowledge and skills of an individual in configuring and managing Marketing Cloud functionalities. The exam tests a candidate’s understanding of various Marketing Cloud features such as email marketing, social media management, data management, automation, and analytics.
The Salesforce Marketing Cloud Administrator exam consists of 60 multiple-choice questions that must be completed within 105 minutes. The exam is scored on a scale of 100-1000, with a passing score of 680 or higher. Candidates who do not pass the exam can retake it after a minimum of 24 hours.
The exam covers various topics such as:
Marketing Cloud Overview
Marketing Cloud Setup
Data Management
Email Message Design
Journey Builder
Automation
Analytics and Reporting
Mobile Studio
Advertising Studio
To prepare for the Marketing Cloud Administrator exam, candidates can enroll in Salesforce’s official training courses or study on their own using study materials such as exam guides, practice exams, and online resources. Hands-on experience with the Marketing Cloud platform is also highly recommended.
Upon passing the exam, candidates will receive the Salesforce Certified Marketing Cloud Administrator certification, which is valid for two years.
ABOUT THE EXAM
The Salesforce Certified Marketing Cloud Administrator should have knowledge of the features available to end users and the configuration options available in Marketing Cloud. Candidates should also be able to respond to common business requirements and perform administrative functions within Marketing Cloud in accordance with digital marketing best practices.
Get the Exam Guide
Get Started with the Marketing Cloud Administrator Certification Prep
Learning Objectives
After completing this unit, you’ll be able to:
Describe the key topic areas of the Marketing Cloud Administrator Certification.
Access resources to prepare yourself for the Marketing Cloud Administrator Certification.
The Salesforce Marketing Cloud Administrator Certification
The Salesforce Marketing Cloud Administrator credential is designed for individuals who have Marketing Cloud administration experience and who are familiar with configuring Marketing Cloud products, in addition to practical application of the skills and concepts noted in the exam objectives below.
This exam covers these key topics, each making up a certain percentage of the exam.
Digital marketing proficiency: 13%
Subscriber data management: 18%
Setup: 38%
Channel management 16%
Maintenance: 15%
By successfully passing the Salesforce Marketing Cloud Administrator exam, you demonstrate a thorough knowledge and understanding of configuring Marketing Cloud products using industry and product best practices. Certified Marketing Cloud admins are generally familiar with data structure and subscriber data management, can confidently navigate Marketing Cloud Setup and successfully troubleshoot account configuration and user requests.
Preparing for the Exam
Preparing for the Salesforce Marketing Cloud Administrator exam takes time! This module takes you through preparing for each part of the exam. There is one additional module to help you continue your journey toward certification.
Marketing Cloud Administrator Certification Prep: Marketing, Channels, and Maintenance
Both modules contain real-world scenarios, interactive flashcards, links to resources, and key topic areas to study.
Don’t forget to join the Trailblazer Community, where you can ask questions, collaborate, and join groups to help you prepare for your exam.
Download the Guide
Would you like a hard copy of this module’s content as a study aid? Download the Salesforce Marketing Cloud Certification Prep: Setup and Data guide. (Each module in this trail includes a link to a printable version of the content that you can download.)
Exam Logistics and Policies
Curious about the logistics of the exam? Here are some quick facts for you.
Recommended Experience 3 to 6 months hands-on experience as a Marketing Cloud administrator and digital marketer
Number of Questions 60
Passing Score 67%
Time to Complete the Exam 105 minutes
Results Received immediately
Location Online or at a facility in your area
Restrictions No hard-copy or online materials can be referenced during the exam
The quality of our certification exams and the value our credentials provide is our highest priority. Protecting the security and confidentiality of our exams is essential to providing our customers with credentials that are respected and industry leading.
As a participant of the Salesforce Certification Program, you’re required to accept the terms of the Salesforce Credential and Certification Program Agreement. Below are important reminders about Salesforce certification exam-taking policies. You may also review these policies in detail in the Salesforce Credential and Certification Program Agreement and Code of Conduct Trailhead Help article.
Salesforce Certification Program participants should:
Use Salesforce-approved study materials available on Trailhead to prepare for your certification exam, including certification exam guides, trailmixes/trails, Trailhead Academy courses, and Trailhead LIVE sessions
Collaborate with other Trailblazers in the Trailblazer Community by joining a community group and finding a study buddy and/or mentor
Review and abide by the guidelines for online proctored and in-person certification exams
Submit a case with the Credential Security Team if you see any activity that undermines credential security
Salesforce Certification Program participants are prohibited from:
Sharing, using, or requesting certification exam questions and answers, or superbadge solutions
Offering, receiving, or asking for help during a certification exam
Engaging in any behavior that violates the Salesforce Credential and Certification Program Agreement
Consequences for violating the program agreement include but are not limited to:
Cancellation of upcoming and in progress certification exams
Suspension from earning or revocation of Salesforce Credentials
Removal from the Salesforce Credentialing Program and/or the Trailblazer Community
Maintain Your Certification
To maintain your Salesforce Credentials, all certified professionals must successfully complete release maintenance modules specific to their credentials once per year. You may view specific maintenance requirements here. If you don’t complete your maintenance modules by the completion deadline, your credentials will expire.
QUESTION 1
A Marketing Cloud Administrator noticed a File Drop Automation has been falling on the Import File
activity. The automation is configured with a filename pattern, so the filename is expected to begin
with customer import_. The import is configured to look for a file named Customer import
%%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames Include seconds and milliseconds
what should the admin do to fix the issue?
A. use %%FILENAME_FROM_TRIGGER%% in the Import File Activity
B. Make sure the team has a date stamp to avoid duplication
C. Make sure the files placed on the correct subfolder within the SFTP
D. Use the exact file name used for the trigger in the Import File Activity
Answer: A
QUESTION 2
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein
to recommend similar items to customers during the checkout process.
Which two terms would they add to their website to accomplish this?
Choose 2 answers
A. Collect Code
B. Recommendation Code
C. Conversion/Cart Code
D. Email Conversion Code
Answer: B
QUESTION 3
An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A. My Tracking > Test Send Emails
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing
Answer: A
QUESTION 4
A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement.
What consideration should be given to the preference profile centers for this integration?
A. Branding for each business units’ profile centers will be inherited from the default business unit setup.
B. Profile/Preference centers are automatically created for each business unit connected through Multi-org
C. Multi org does not support the standard profile preference center for the business units.
D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings.
Answer: C
QUESTION 5
(NTO) wants to use complex criteria to identify subscribers for a special promotional email.
Especially they want to target subscribers who opened or engaged with an email within the last 30
days and live within 10 miles of an NTO store.
What should NTO do to create this audience?
A. Measures
B. SQL Queries
C. Data Filters
D. Journey
Answer: A
QUESTION 6
A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of
Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?
A. Filter records on a formula field
B. Filter existing records in All Subscribers
C. Filter records created after a specified date
D. Filter records on a Boolean field
Answer: D
